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  • ·AKC 250 dog advertising campaign video by LYX
Brand
ProjectAKC 250

Six+One,

Associated creatives

Tags

Description

This dynamic advertising video produced for the AKC 250 project by LYX places dogs at the center of attention. The footage captures various canines engaged in activities such as dock diving, agility course jumping, and outdoor events, alongside humorous dog-height marketing displays and signs. Handheld and tracking camera movements highlight the energetic performances of the dogs, featuring natural outdoor lighting and grassy event environments. The video emphasizes canine perspectives and interactions, showcasing branding elements tailored specifically for dogs throughout the various outdoor scenes.

Style

Horizontal, Commercial, Action, Warm

Techniques

Natural light

Industries

Outdoor & Adventure Sports

Color

Royal Blue (50%)
Pure White (30%)
Crimson (20%)

Background

Park

Context

Advertising Campaign, Social Media / Short Form Video