Sherry Matthews Group, Agency / Creative,

Description

This commercial video for TxDOT titled Air Riders features imaginative visual effects where individuals appear to ride invisible motorcycles down city streets and bridges. Produced by Durable Goods with post-production VFX by Joe Laffey at The Stable, the spot blends live-action footage with surreal invisible-vehicle concepts. The campaign showcases people wearing helmets and casual outerwear while mimicking the posture of riding through urban environments. Sound design by Katie Walker complements the dynamic motion and striking visual sequences across city thoroughfares and gas stations.

Style

Horizontal, Commercial, Cinematic, Clean

Techniques

VFX / visual effects

Industries

Luxury Automotive

Color

Background

Street

Context

Advertising Campaign, TVC / TV Commercial