Todd Heughens, Creative Director, Los Angeles

Description

This striking promotional key art for AHS Apocalypse features a glossy, bright red baby figurine held by a heavily textured, dark black hand against a vibrant solid red background. The black hand reaches up from the lower left corner, its long pointed fingers gently touching the baby figure. Bold uppercase typography reading AHS APOCALYPSE is centered at the top of the frame. In the bottom right corner, smaller text displays a date and a television network logo. The overall composition relies on high contrast between the saturated red background and the dark, textured hand.

Style

Vertical, Commercial, Saturated, Clean

Techniques

3D render / CGI

Industries

Broadcast & TV Networks

Color

Background

Solid Colour

Context

Advertising Campaign