TBWA\Melbourne,

Description

This black and white animated video is part of the People Things 'How Relaxing' project for ahm, created by TBWA\Melbourne. The hand-drawn illustration style depicts a person lying in bed petting a cat while holding a remote control. Simple line work captures the humorous transition from a relaxing evening into a tense true crime documentary scene. The minimal aesthetic uses bold black outlines on a plain white background to highlight the characters and simple domestic setting.

Style

Artistic, Humorous, Horizontal, Monochrome, Minimalist

Techniques

Animation, Typography

Industries

Insurance

Color

Background

Bedroom, Residential Building

Context

Social Media / Short Form Video