TBWA\Melbourne,

Associated creatives

$TBWA\Melbourne$

Description

This animated commercial video titled People Things 'Crow' for ahm, created with agency TBWA\Melbourne, features a minimalist black and white art style. The video opens with a close-up on a woman squinting, highlighting wrinkles near her eye before panning out to reveal her on a balcony talking to a crow. Clean line work defines the animated characters and setting, accompanied by bold graphic text conveying promotional optical insurance offers. The simple aesthetic delivers an engaging narrative with humorous undertones.

Style

Documentary, Horizontal, Graphic

Techniques

Animation

Industries

Insurance

Context

TVC / TV Commercial