TBWA\Melbourne,

Associated creatives

$TBWA\Melbourne$

Description

This animated video advertisement for ahm titled 'Jelly Fish' was created by TBWA\Melbourne. The black-and-white 2D line drawing animation features a young man with a backwards cap and bandages wrapped around his arms, seated with an uncomfortable expression. A voiceover discusses jellyfish stings and travel insurance medical cover. The minimalist illustration style utilizes clean black outlines on a white background, accompanied by regulatory text at the bottom of the frame.

Style

Horizontal, Commercial, Monochrome

Techniques

Animation

Industries

Insurance

Background

White Seamless

Context

Advertising Campaign