BrandBudweiser
ProjectDiscovery Reserve
Aggressive, Production Company, New York
Associated creatives
Tags
Description
The scene presents a Budweiser Discovery Reserve beer, brewed to commemorate the 50th anniversary of the moon landing. The advertisement opens with a person walking into a modern rooftop bar at night. The bar features contemporary lighting and overlooks a cityscape. A bartender is shown serving drinks. The Budweiser Discovery Reserve bottle is displayed prominently, with close-up shots of beer being poured into a glass, emphasizing its American red lager color. The advertisement creates a celebratory mood for the anniversary.