B2Y, Production Service,

Description

This cinematic commercial video for Afterpay titled Own It features a series of vibrant urban vignettes created by agency 72andSunny Sydney and production company Rabbit. The sequence showcases multiple diverse subjects in stylized urban settings, including a platinum-haired woman walking a dog against a streetlamp backdrop, close-up eye shots with purple makeup, interior stylized sets with floral arrangements, and store interiors. The visual style balances dynamic cinematic lighting with rich color grading, blending cool nighttime blues and warm indoor tones. Post-production and visual effects are handled by Alt VFX, with music and sound design by Massive Music Sydney.

Style

Horizontal, Cinematic, Warm

Industries

Banking

Color

Background

Street

Context

TVC / TV Commercial