Aerie Evergreen 2025

About

This behind-the-scenes video captures the making of Aerie's Evergreen campaign, highlighting unretouched bodies and authentic moments with a diverse cast of real people. The footage moves through various settings including a gym, outdoor green spaces, and a photography studio with professional crew members at work. On-screen text emphasizes the brand's commitment to real people and natural imagery without retouching or AI generation. The visual style blends documentary-style observation with polished commercial aesthetics, featuring natural lighting and candid interactions.