Brand
ProjectThe Rock - Desailly
Leagas Delaney, Agency / Creative,
Associated creatives
Tags
Description
This black and white commercial video for Adidas, titled The Rock, features professional soccer player Marcel Desailly. The visual sequence combines athletic training scenes, powerful close-up portraits, and industrial backdrops with high-contrast monochrome cinematography. Desailly runs through rugged alleyways while symbolic demolition imagery and heavy equipment establish a gritty tone. The project was produced by Joy Films with creative agency Leagas Delaney.
Style
Horizontal, Cinematic, Monochrome, Gritty
Techniques
Slow motion
Industries
Sportswear
Context
TVC / TV Commercial