Brand
ProjectThe Rock - Desailly
Joy Films, Production,
Associated creatives
Tags
Description
This black and white commercial video for Adidas, titled The Rock, features professional soccer player Marcel Desailly. The visual sequence combines athletic training scenes, powerful close-up portraits, and industrial backdrops with high-contrast monochrome cinematography. Desailly runs through rugged alleyways while symbolic demolition imagery and heavy equipment establish a gritty tone. The project was produced by Joy Films with creative agency Leagas Delaney.
Style
Horizontal, Cinematic, Monochrome, Gritty
Techniques
Slow motion
Industries
Sportswear
Context
TVC / TV Commercial