Robbie Lawrence, Photographer/Director,

Description

Three models walk forward across a dark, gravelly expanse under a thick, overcast sky for the Adidas Terrex campaign shot by photographer Robbie Lawrence. The subjects are dressed in technical cold-weather performance apparel, including heavy quilted down coats, hooded parkas, and utilitarian backpacks with chest straps. The figure on the left wears a bright neon orange balaclava and dark quilted jacket, while the central and rightward figures wear pale neutral insulated outerwear and balaclavas drawn tight around their faces. The low-contrast, cool-toned natural lighting emphasizes the bleak, atmospheric outdoor setting.

Style

Horizontal, Commercial, Moody, Cool

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Background

Overcast Sky

Context

Advertising Campaign