Suneeva,

Description

This promotional video for the Adidas Supernova Rise 3 Adaptive project highlights the brand's first performance shoe designed specifically for athletes with disabilities. The commercial opens with a man running toward the camera along an asphalt road, wearing a vibrant orange tank top and dark athletic shorts. Text overlays address the barriers disabled athletes face regarding footwear before introducing the new shoe model in a clean studio setting. Subsequent scenes feature runners on tracks wearing the adaptive footwear, capturing a sense of movement and athletic dedication. Directed by Jason van Bruggen with production by Suneeva and agency support from TBWA Canada, the video employs an editorial commercial style with natural lighting and overcast skies.

Style

Vertical, Commercial, Desaturated

Industries

Sportswear

Color

Background

Street

Context

TVC / TV Commercial