Brand
ProjectRoad To Paris - Thati
Pressure Cooker Studios, Music / Sound,
Associated creatives
Tags
Description
This sports campaign video for Adidas, titled Road To Paris - Thati, follows South African field hockey player Thati Zulu as she trains under dramatic night floodlights. The visual style is cinematic and moody, capturing close-ups of intense focus alongside fast-paced action on the turf. Thati wears an orange athletic top and matching skirt while handling a hockey stick and running across the green field. The lighting creates strong contrast with deep shadows and lens flares, highlighting the physical intensity and emotional dedication of high-performance sport.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Tennis
Color
Mustard (70%)
Jet Black (30%)
Background
Sports Venue
Context
Advertising Campaign