Adidas Recode Running 2019

About

This video for the Adidas Recode Running campaign features a group of young friends congregating in an urban setting near apartment buildings and a camper van. The narrative centers on storytelling and community rather than pure athletic performance, capturing candid moments, hugs, and casual interactions. The visual style incorporates film grain and warm colour grading, blending live-action footage with animated graphics and running icon stickers. The sequence emphasizes a raw, documentary-like aesthetic with handheld camera work and spontaneous motion.