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Brand
Adidas
ProjectRecode Running

Adidas Recode Running 2019

Associated creatives

Essence Mediacom
Essence MediacomMedia
Anonymous Content
Anonymous ContentProduction
LORE
LOREAgency / Creative
Trim Editing
Trim Editing
Framestore
FramestorePost Production / VFX
Zelig
ZeligMusic / Sound

Tags

group of young friendsfriends runningyoung friendsgroup of friendsadidas running campaignadidas campaignrunning campaign

Description

This video for the Adidas Recode Running campaign features a group of young friends congregating in an urban setting near apartment buildings and a camper van. The narrative centers on storytelling and community rather than pure athletic performance, capturing candid moments, hugs, and casual interactions. The visual style incorporates film grain and warm colour grading, blending live-action footage with animated graphics and running icon stickers. The sequence emphasizes a raw, documentary-like aesthetic with handheld camera work and spontaneous motion.