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ProjectOzweego

Hypebeast, Agency / Creative,

Associated creatives

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Description

This commercial video for Adidas titled Ozweego features a young man in a multi-colored hoodie chiseling away at a block in an industrial setting, interspersed with dynamic movement and visual effects. Additional scenes show models walking in formation wearing sportswear apparel and sneakers under moody blue and green lighting. Produced for Adidas by GTONE with agency involvement from Hypebeast and post-production by Fin Design + Effects.

Style

Horizontal, Cinematic, Grainy

Techniques

VFX / visual effects

Industries

Sportswear

Color

Jet Black (40%)
Pure White (30%)
Royal Blue (30%)

Background

Warehouse

Context

TVC / TV Commercial