IXYXI, Music / Sound,

Description

This cinematic video sequence from the SS26 project for Adidas Originals X Thug Club features moody urban scenes, starting from inside a vehicle where a person opens the car door to step onto an industrial city street. Subsequent shots transition to a convenience store interior with fluorescent lighting, security monitors, and shop aisles. The cinematography employs atmospheric natural lighting, desaturated color grading, and gritty textural details.

Style

Horizontal, Cinematic, Desaturated

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign