Brand
ProjectAdidas Original Campaign

Ai Kamoshita,
Associated creatives
Tags
Description
This image for the Adidas Original Campaign features a Black man captured mid-motion while pulling on a black tracksuit jacket with distinct white stripes over a white tank top. He wears a thin gold chain around his neck, catching directional lighting against a dark, low-key background. The composition employs high-contrast theatrical lighting that highlights muscular definition and fabric textures. The shot was photographed by Thibaut Grevet with styling by Ai Kamoshita.
Style
Vertical, Cinematic, Moody, Matte
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black (50%)
Pure White (50%)
Context
Advertising Campaign



