Record-Play LTD,

Description

This commercial video for the Adidas Optimé FW25 project, created by agency Johannes Leonardo with post-production by Max Cooper, showcases a dynamic sequence of scenes featuring diverse individuals in domestic and urban environments. The video opens with a Black woman waking up in a sunlit bedroom, stretching, and stepping out of bed before transitioning through various settings including a bathroom, front porch steps, and city sidewalks. Multiple characters appear throughout the fast-paced montage, wearing casual sportswear and streetwear apparel including t-shirts, track jackets, and athletic shoes. The cinematography utilizes natural lighting combined with vibrant color grading, capturing authentic expressions of movement and daily routine. The soundtrack, produced by Barking Owl and Record-Play LTD, complements the energetic rhythm of the visual storytelling.

Style

Horizontal, Commercial, Warm

Industries

Sportswear

Color

Background

Bedroom

Context

TVC / TV Commercial