Adidas "Not Running" - Rebecca Salvadori x ... 2026

Description

A male athlete wearing black Adidas running apparel lies prone along a track line in a dimly lit, atmospheric arena. The desaturated, low-key lighting and atmospheric haze create a cinematic and quiet mood. Photographer Fran Gomez de Villaboa captures the runner mid-rest during the 'Not Running' project.

Style

Horizontal, Cinematic, Moody, Desaturated

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Context

Advertising Campaign