Adidas Messi Rings 2025

About

This commercial video for the Adidas Messi Rings project features football star Lionel Messi wearing multiple ornate gold rings across his fingers. Dressed in a dark black collared shirt, Messi handles and displays the custom championship-style rings against a simple neutral background. The visual style is intimate and focused, capturing detailed close-ups of the gold jewelry alongside wider framing as he crosses his hands over his chest. The campaign was created in collaboration with agency The Midnight Club.