Adidas Lunar Luxe Collab 2025

Description

Frida Karlsson stands confidently with crossed arms in a full-length shot on an open concrete rooftop under bright daylight. She is wearing a form-fitting black jumpsuit printed with a fine white repeat pattern, paired with utilitarian black high-top boots. Directly beside her rests a custom, futuristic concept motorcycle equipped with oversized hubless grey wheels and heavy-tread tires, with its body wrapped in a branded silver protective cover. The architectural background features clean brutalist concrete walls with circular openings set against a pale blue sky. Photographed by Julien Boudet for Adidas.

Style

Vertical, Futuristic, Editorial

Techniques

Natural light

Industries

Sportswear

Color

Background

Rooftop

Context

Advertising Campaign