RD Productions, Production Company, Sydney

Description

This image captures a heavily motion-blurred perspective from inside an indoor parking structure, likely a carpark or multi-level garage. Horizontal streaks of light stretch across the frame, produced by overhead fluorescent fixtures against a cool, dark background. The composition emphasizes speed and kinetic energy, with blurred architectural lines creating a sense of rapid movement. Directed by Byron Spencer with director of photography Ben Montague for RD Productions as part of the Adidas x Ivy Park project. The lighting is low-key and diffused by camera movement, resulting in a moody, atmospheric aesthetic.

Style

Vertical, Action, Cinematic, Moody

Techniques

Long exposure

Industries

Sportswear

Color

Background

Carpark

Context

Advertising Campaign