Brand
ProjectEQT / Cities
Curfew, Production,
Associated creatives
Tags
Description
This commercial video for the Adidas EQT Cities project showcases urban developer Ezekiel Harris in Detroit. The footage opens in an expansive, sunlit abandoned industrial warehouse featuring large multi-pane windows and concrete structural columns. Ezekiel Harris, a young Black man wearing a white Adidas t-shirt with signature black stripes, is seen drafting architectural plans over large blueprints on a wooden table. Additional sequences feature gritty street views, American flag footage, and architectural details with textured film grain and desaturated color grading.
