Brand
ProjectEndtroduction
Onda, Director,
Associated creatives
Tags
Description
Anthony Edwards takes center stage on a late-night talk show set in this Adidas commercial for the Endtroduction project. Directed by Onda with cinematography by Iain Trimble, the video captures Edwards walking out into warm spotlights against an orange backdrop featuring a stylized skyline silhouette. He wears a dark track jacket and white t-shirt while interacting with the crowd and a DJ in the background. The commercial blends athletic branding with late-night television aesthetics.
Style
Horizontal, Commercial, Warm
Industries
Basketball
Color
Jet Black (50%)
Pure White (30%)
Background
Set-dressed
Context
Advertising Campaign, TVC / TV Commercial