HYPEMAKER, Production,

Description

This promotional video for the Adidas CNY 2025 campaign features multiple subjects engaged in various cultural and sports activities within an open courtyard. A prominent woman in a red hoodie draws a traditional bow bearing the Adidas logo. Other scenes show individuals playing basketball, interacting with traditional drums, and wearing seasonal red and white attire. The production utilizes high-definition live-action framing with natural lighting and traditional architectural background elements.

Style

Horizontal, Commercial, Warm, Clean

Industries

Sportswear

Color

Background

Public Square

Context

Advertising Campaign