Brand
ProjectBackyard Legends
Lionel Messi, Athlete,
Associated creatives
Tags
Description
This vertical video titled Backyard Legends for Adidas, directed by Mark Molloy with director of photography Harry Wheeler, features prominent figures Bad Bunny and Lionel Messi. Set against urban apartment buildings, the piece captures street football action with multiple players showing off their skills. Natural daylight illuminates the concrete pitch, creating an authentic and candid atmosphere. The narrative style leans toward documentary storytelling with dynamic framing and swift camera movements.
Style
Documentary, Vertical, Clean
Techniques
Natural light
Industries
Soccer
Color
Jet Black (40%)
Pure White (30%)
Navy (30%)
Background
Public Square
Context
Advertising Campaign, Brand Film / Corporate Video