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Brand
Adidas
ProjectAdizero ARUKU
Motion-blurred close-up of a runner's foot wearing white Adidas sneakers and black track pants with bold white ADIZERO typography overlay.

Mio Iguchi, Makeup Artist,

Associated creatives

Ivana Micic
Ivana MicicPhotographer
Mio Iguchi
Mio IguchiMakeup Artist
Shun Yoshida
Shun YoshidaModel

Tags

adidas adizero running shoeadizero running shoeadidas running shoerunning sneakerblack track pantsadidas track pantstrack pants with stripes

Description

A low-angle, motion-blurred shot highlights an Adidas Adizero running shoe in motion against an outdoor ground surface. The subject wears black athletic pants featuring classic white side stripes paired with modern performance sneakers showing curved white soles and light blue accents. Large, bold white typography reading ADIZERO is centered over the composition. Dynamic motion blur conveys athletic speed and forward momentum under cool ambient daylight.

Style

Vertical, Commercial, Action, Cool

Techniques

Typography, Long exposure

Industries

Footwear

Color

Jet Black (60%)
Pure White (40%)

Context

Advertising Campaign