adam&eveStudios, Agency / Creative,

Description

A giant dog balloon floats down a city street, part of a parade. The cartoon-like balloon is brown and white with a green collar and a tag that says "Waylon." Pedestrians line the sidewalk to watch the balloon float down the street, and an elevated train runs parallel to the street on tracks supported by brown steel pillars. Cars drive along the street below, and city buildings line the street as the scene is taken in daytime. The dog food company Waylon is advertising.