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ProjectPritpal

adam&eveDDB, Agency / Creative,

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Description

This video project for Volkswagen titled Pritpal explores personal connections to automobiles and family history. The narrative features a man speaking inside a vehicle, interspersed with archival childhood photos and scenes of family and friends gathered outside a suburban home. The visual style combines live-action driving footage with documentary-style interviews and personal snapshots, capturing themes of heritage and automotive culture.