Adam Hinton, Photographer, London

Description

This outdoor advertising photograph by Adam Hinton captures a man running down a residential street in London. The subject is wearing a light blue athletic top with horizontal textured striping and an orange wristband. Bold white text overlay reads A personal best is not a number. It is a feeling., alongside the Asics and Mind logos. The composition is shot with a shallow depth of field, leaving the background houses softly blurred under natural daylight.

Style

Horizontal, Commercial, Desaturated

Techniques

Natural light

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign