Academy Museum of Motion Pictures Brand Identity 2022

Description

This image presents a brand identity project for the Academy Museum of Motion Pictures, titled Collections. A book with grey cover and prominent typography is positioned centrally on a grey surface against a dark, moody background. An orange envelope or folder rests directly behind the book, providing a contrasting frame of color. The lighting is low-key, casting soft shadows across the flat display surface and highlighting the tactile qualities of the printed materials. Graphic design for the project was led by Vedros Studio, copywriting by Dana Covit, and photography by Lisa Hennessy and Tim Hennessy.

Style

Vertical, Commercial, Moody, Matte

Techniques

Low-key / chiaroscuro

Industries

Movie Studios

Color

Background

Black Seamless

Context

Brand Film / Corporate Video