Wieden + Kennedy London, Agency / Creative,

Description

This commercial video for Absolut features four individuals wearing metallic silver protective suits navigating a stark volcanic terrain. The narrative follows the group walking past a helicopter and near an active volcano with glowing red lava flows. Later sequences show the figures interacting near the volcanic rock formations. The cinematic style employs wide shots and aerial perspectives, emphasizing the dramatic and rugged environment.

Style

Horizontal, Cinematic, Warm

Techniques

Drone footage

Industries

Alcoholic Beverages

Color

Background

Mountain

Context

TVC / TV Commercial