Absolut
Tabasco
Brand
ProjectTabasco
Date
Jan 2026
Description
Absolut leans into a rugged, cinematic aesthetic for this campaign, set against a backdrop of active volcanic terrain. The narrative follows four figures clad in metallic silver suits as they navigate a stark, high-contrast landscape. Produced by ProdCo, the commercial utilizes wide-angle perspective and drone footage to emphasize the scale of the environment. The project, created in collaboration with Wieden + Kennedy London, captures a dramatic, live-action visual sequence defined by the interplay between the glowing lava and the industrial-toned protective gear.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Alcoholic Beverages
Color
Silver
Jet Black
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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