Abercrombie & Fitch Abercrombie & Fitch Fall YPB 2024 Campaigh 2024

Description

Captured by photographer Alexandra Nataf, this campaign image for Abercrombie & Fitch Fall YPB features model Sofia Lozano seated on the floor inside a studio space. She wears a relaxed-fit pink quarter-zip sweatshirt paired with ribbed white leg warmers, styled by Jenny Kim with hair and makeup by Maud Laceppe. A white takeaway coffee cup rests on the floor beside her while a mirror reflection captures her silhouette from behind. Soft natural light illuminates the scene, highlighting the textures of the activewear apparel.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Office

Context

Advertising Campaign