Celine Song, Director,

Description

This Balenciaga campaign video titled A New York Minute: Keep Rolling was directed by Celine Song and produced by Iconoclast TV, with creative direction by Pierpaolo Piccioli. The scene opens in a New York City dry cleaning shop where a blonde woman wearing a vibrant purple coat and carrying a black leather handbag speaks to a store clerk behind the counter. Dialogue unfolds naturally as she searches through her bag for a cleaning ticket. The cinematic framing and natural lighting capture a candid moment between characters.