Brand
ProjectA Love Letter to NYC
Florence, Production,
Associated creatives
Tags
Description
A dynamic video campaign titled A Love Letter to NYC for Lenovo, produced by Florence. The visual sequence presents a vibrant collage of New York scenes, iconic landmarks, fashion mannequins, street skaters, and technology displays. Fast-paced editing combines live-action footage with animated elements, graphic overlays, and split-screen compositions. The color palette shifts between neon accents and textured monochrome backdrops.
Style
Vertical, Action, Cinematic, Neon
Techniques
Collage, VFX / visual effects
Industries
Consumer Electronics
Color
Jet Black (40%)
Pure White (30%)
Magenta (30%)
Background
3D Rendered Scene
Context
Brand Film / Corporate Video