ProjectsCreativesImages & Videos
Logo
  • Home
  • Media
  • 72HourChallenge Super Bowl LX 2026 - image 582997
BrandLay’s
Project72HourChallenge Super Bowl LX
Farmer holds potato in a rural setting with a Lay's potato chip truck visible, showcasing the brand's connection to agriculture.

Lay’s 72HourChallenge Super Bowl LX 2026

Associated creatives

D3 (PepsiCo Foods)
D3 (PepsiCo Foods)Agency / Creative

Tags

adult malepotatotruckbaseball caprural setting

Description

A mid-shot shows a smiling man holding a potato in a rural outdoor setting. The man wears a light-brown baseball cap, blue button-up shirt, and dark undershirt. Behind him is a Lay's branded truck filled with potatoes. A wooden crate filled with potatoes is visible to the left of the frame. A blurred wooden fence is in the background. The day is bright and sunny.