72andSunny New York, Agency / Creative,

Description

In a dimly lit bedroom at 5:34 AM in Cleveland, LeBron James answers a call on his cell phone. The phone sits on a charging pad, displaying the caller's picture. James, wearing a grey hoodie, stands near a window with sheer curtains and a view of a city skyline. The room is dark, illuminated by soft light from a lamp on a bedside table. The scene transitions to a subway car filled with people, a person holds a phone displaying 'Welcome to the Terror Dome'.