Branded Cities, Agency / Creative,

Description

This commercial video for Ford Motor Company, titled 60 Years Capability, highlights the enduring legacy of the Ford F-Series pickup truck in Canada. The montage features a dynamic mix of modern and vintage F-Series trucks navigating varied terrains, from snow-covered mountain passes and rural dirt roads to open highways. Interspersed with archival footage and scenes of Canadian drivers working, fishing, and exploring, the video emphasizes rugged utility and endurance. Post production and VFX were handled by Shepherd VFX and Rare Medium TV, with sound design by Heard City and William McVay.

Style

Horizontal, Action, Cinematic

Techniques

Slow motion

Industries

Luxury Automotive

Color

Background

Clear Sky

Context

TVC / TV Commercial