Erik Umphery, Photographer, Atlanta

Description

A promotional portrait for 50 Central features a group of six individuals posed against a dark studio background with studio lights visible on either side. In the foreground, 50 Cent crouches low wearing a white jacket, hat, and light trousers, surrounded by an ensemble cast of men and women in casual streetwear. Prominent text at the top reads "STARTIN' SH*T 50 CENTRAL" and the bottom features network broadcast details alongside a BET logo. The lighting is direct and bright, illuminating the subjects clearly against the black backdrop.

Style

Vertical, Commercial, Clean

Industries

Broadcast & TV Networks

Color

Background

Black Seamless

Context

Advertising Campaign