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Brand40MUSTAQEL
ProjectBrand Identity
An open book featuring Arabic calligraphy resting on a metallic paneled floor with a steel marker wedged in the binding.

40MUSTAQEL Brand Identity 2025

Associated creatives

40MUSTAQEL
40MUSTAQELGraphic Design
Sherifa Hamid
Sherifa HamidPhotography

Tags

open book with arabic calligraphyopen bookarabic calligraphysteel markerbook spine marker

Description

An open book displaying intricate Arabic calligraphy rests centrally on a grey metallic paneled floor. A pointed steel marker or divider is wedged upright into the gutter of the book's binding. The composition utilizes muted tones and angled lines created by the floor tiles, casting subtle shadows across the scene. Photography by Sherifa Hamid for the 40MUSTAQEL brand identity project.

Style

Editorial, Horizontal, Desaturated

Color

Medium Grey (60%)
Pure White (40%)

Background

Concrete Texture

Context

Advertising Campaign, Brand Film / Corporate Video