303 MullenLowe, Agency / Creative,

Description

This conceptual animation portrays financial planning and retirement. The scene opens with a newspaper headline, "We're living longer than ever." Computer-generated paper-art figures, representing an older couple, walk through an apple orchard. As they walk, savings and investments transform into falling leaves, illustrating the potential depletion of retirement funds. One figure offers the other a red apple. The orchard's trees have white trunks with red apples. The backdrop transitions from daytime to night, with an illuminated apple tree on a hill. The figures are predominantly white and constructed from newspaper-like textures.