Brand
ProjectTurning Blue
Daniel Fletcher,
Associated creatives
Tags
Description
This commercial video for the 2degrees project Turning Blue features a young man in his 20s wearing a plaid shirt while reviewing a high mobile bill on his laptop. The dimly lit indoor scene is illuminated by a desk lamp, casting warm light across the wooden desk where a coffee cup sits nearby. Frustrated by the charges, the man closes his laptop and walks away into the adjacent room. The video transitions to showcase a terrarium housing a chameleon, which dramatically changes color to blue as part of the campaign's narrative. Post-production and visual effects were handled by Daniel Fletcher.
Style
Horizontal, Cinematic, Grainy, Polished
Techniques
VFX / visual effects
Industries
Telecommunications
Background
Living Room
Context
TVC / TV Commercial
