OMD, Media,

Associated creatives

$TBWA\NZ$

TBWA\NZAgency / Creative

EardrumMusic / Sound

Sonar MusicMusic / Sound

OMDMedia

Description

An animated promotional video created for the 2degrees Rock a Bye Baby campaign by TBWA\NZ. A white smartphone rests inside a soft white crescent moon, drifting gently against a painted blue sky filled with textured clouds. The title text 'rock-a-bye mobile' appears overhead in a stylized hand-drawn typeface, accompanied by the 2degrees Phone Lullabies brand logo in the lower corner. Subtle visual sparkles and lullaby tones complement the serene storybook aesthetic.

Style

Vertical, Commercial, playful

Techniques

Animation

Industries

Telecommunications

Color

Pure White (60%)

Charcoal (40%)

Background

Illustrated Frame

Context

Advertising Campaign