Project2024 Lamb
Atmos Studios, Post Production / VFX,
Associated creatives
Tags
Description
This commercial video for Meat & Livestock Australia titled 2024 Lamb showcases humorous vignettes in a suburban neighbourhood. Elderly residents are depicted engaging in various outdoor activities, including cycling, gardening, and walking, juxtaposed with surreal elements and digital screens. The cinematography uses bright natural daylight with crisp exterior framing, capturing detailed suburban architecture, manicured lawns, and colourful foliage. The narrative explores generational dynamics with a comedic and playful tone.
Style
Humorous, Horizontal, Commercial, Clean
Techniques
Natural light, VFX / visual effects
Color
Mustard (50%)
Medium Grey (30%)
Pure White (20%)
Background
Street
Context
TVC / TV Commercial