Love Song,

Description

This commercial video for the 2023 It Has To Be Heinz global campaign highlights humorous, fan-submitted anecdotes about smuggling and traveling with Heinz ketchup. The fast-paced montage weaves together various scenarios, from students and musicians traveling with suitcases full of condiment packets to upscale sushi restaurants and outer space. Crisp product shots show ketchup being poured generously over crinkle-cut fries on a white surface, accompanied by bold white typography. The campaign, created for Heinz, captures the undeniable cultural obsession with the brand.