TVNZ Blacksand, Agency / Creative,

Description

This commercial video for the 1News project In Your Back Pocket features a woman with curly blonde hair in a sunlit kitchen. She opens her refrigerator and pours a glass of orange juice while browsing news alerts on her smartphone, which displays interactive graphics. The scene shifts to a basketball court and a barbershop, showcasing people engaging with news content on their devices in everyday settings. The cinematography utilizes warm lighting, natural tones, and smooth camera movements to create an engaging contemporary narrative.

Style

Horizontal, Commercial, Warm, Clean

Industries

Broadcast & TV Networks

Color

Background

Kitchen

Context

TVC / TV Commercial