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  • ·13 09 SR Fall 2023 Ad Campaign bronze ballet flats
Brand13 09 SR
ProjectFall 2023 Ad Campaign
A woman holds two metallic bronze ballet flats close to the camera, while a green balloon sculpture stands on the right side.

13 09 SR Fall 2023 Ad Campaign 2023

Associated creatives

Serge Ruffieux and Emilie Faure
Serge Ruffieux and Emilie Faure13 09 SR Co-Founders
Serge Ruffieux
Serge Ruffieux13 09 SR Creative Director
Serge Ruffieux with Anne Le Quintrec 
Serge Ruffieux with Anne Le Quintrec Creative Direction
Shayne Laverdiere
Shayne LaverdierePhotographer
Letizia Galloni 
Letizia Galloni Talent
Dimitri Riviere
Dimitri RiviereStylist
Gor Duryan 
Gor Duryan Hair
Hicham Ababsa
Hicham AbabsaMakeup

Tags

Description

This split-frame campaign image showcases a woman in the left panel holding a pair of bronze metallic ballet flats with black ribbon detailing toward the camera. She maintains a focused gaze while her hands cradle the shoes. The right panel features a playful and elongated green balloon sculpture set against a solid black background. The overall aesthetic is clean and high-contrast, emphasizing both the footwear design and the abstract sculptural element. The lighting is studio-based, casting soft shadows that highlight the textures of the shoes and the smooth surface of the balloons.

Style

Editorial, Commercial

Techniques

Studio strobe

Industries

Footwear