Brand
ProjectFall 2023 Ad Campaign

Serge Ruffieux, 13 09 SR Creative Director,
Associated creatives
Tags
Description
A sculptural heart created from twisted glossy red latex balloons is suspended against a solid black backdrop. Positioned vertically down the center of the heart form is a single translucent tubular balloon tied at the base. The composition is stark, graphic, and centrally framed. Clean, direct lighting creates sharp specular highlights across the reflective latex surfaces.
